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A system is an integrated whole made up of interconnected parts. From [link widoczny dla zalogowanych] this point of view, systems thinking can be defined as a way of thinking by which one looks at issues from a wholesome perspective. One is interested in the composition, structure and organization of components that make up a given unit. In systems thinking, emphasis is placed on the [link widoczny dla zalogowanych] components of a given unit, how these components are interconnected and how they interact to maintain the [link widoczny dla zalogowanych] coherent existence of the unit as a whole, (Peter Allen, Steve Maguire and Bill.
In the case of Bee Cheng Hiang (BCH), the system is composed of the firm's suppliers, customers, employees, business partners, creditors and all other groups that affect or are affected by the firm's activities. All these parties form distinctive and crucial components of this system which must be managed in such a way that the organization will not only derive benefits from this relationship but will also ensure that all other parties are contented with this relationship for future sustainability. [link widoczny dla zalogowanych] This therefore calls upon the management of Bee Cheng Hiang (BCH) to understand the needs of each component and ensure that they are well taken care of.
Bee Cheng Hiang (BCH) can apply systems thinking in its operations by first coming up with a list of all parties who are influential in the success of the business. These include suppliers whose inputs are very vital to the firm because without them, the company will [link widoczny dla zalogowanych] not continue with its production schedule. The special needs of this group of people should be established and action taken to ensure that they are satisfactorily addressed. Maintaining a cordial relationship with these suppliers will be very instrumental in success of BCH. Such a relationship can only be sustained if their demands like early debt settlement and good terms of trade are met.
Franchisees are also important components [link widoczny dla zalogowanych] of this system. This [link widoczny dla zalogowanych] is because they have a direct influence on the company's rate of growth. Bee Cheng [link widoczny dla zalogowanych] Hiang (BCH)'s management has the responsibility of ensuring that this component of the system is working well with other components. This is achieved by ensuring that terms of trade between these franchisees and consumers of the firm's products are favorable. This will guarantee a healthy and beneficial relationship between the franchisees and customers. Similarly maintaining a working relationship between BCH and franchisees is important to the system as whole. This is attained through ensuring that the terms and conditions of the franchise relationship are favorable to [link widoczny dla zalogowanych] both parties.
Bee Cheng Hiang (BCH) is a [link widoczny dla zalogowanych] company with operations in various countries besides Singapore. These include Malaysia, China Hong Kong, Taiwan, Indonesia and the Philippines. This aspect [link widoczny dla zalogowanych] brings in another component of the system which, for simplicity reasons, we may refer to it as the political component. To ensure that the company's operations and products are well received in foreign countries, BCH's management must ensure that this component of the system is well integrated into the company's operations or otherwise. This is achieved through ensuring that the company is adhering to all legal requirements of the countries in which it has its operations.
The company will also be well integrated into such systems if it engages in corporate social responsibility activities like cleaning the environment, helping the underprivileged in the society among other activities. In conclusion, the success of Bee Cheng Hiang (BCH) rests on the management's recognition and appreciation of the fact that the company operates in system made up of so many distinct components. These components must be well coordinated such that their interaction leads to outcomes that will benefit the whole system, the company being one [link widoczny dla zalogowanych] of them.
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