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Without an offer, you sell nothing.
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Anyway, here are three things that will make your offers sweet and tasty:
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Reducing the risk your buyer might otherwise have to take, works like gangbusters. And if you have a great product, this should be very easy to do. For my "How To Make Maximum Money With Minimum Customers" manual, for example, I offer a lifetime guarantee, and it's been very effective.
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So don't forget to make an offer. It's a critical copywriting secret that separates ads that work, from ads that... don't do anything.
Now go sell something