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|Posted: Mon 6:33, 04 Nov 2013 Post subject: www.marrakech-hotel.fr The Power Of Saying 'You Ca
Submitted 2013-07-25 16:52:45 If you have children, you will doubtless remember saying to them, "You can do it."
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It's what we say when they face their first day at school, when they first ride a bicycle, or first swim a full length of a pool.
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Where you now say something like:
At Acme Trust we support local arts through our funding program.
Consider saying this:
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Where you say:
Acme Business Intelligence software aggregates data from across the enterprise and makes it available to your managers...
Think about this:
With Acme Business Intelligence Software you can provide senior management with reports that are complete and on time.
Or instead of saying:
Acme Newsletter Builder provides dozens of ready-to-use design templates...
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Each of these examples simply shifts the focus from the company to the customer and says, "You can do it".
That's stage one.
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Try adding a line or two like these:
Speak to one of the Acme Trust advisors and find out how to write a successful grant application.
As an Acme Business Intelligence customer, you will be allocated Acme Support Representative.
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