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|Posted: Mon 6:33, 04 Nov 2013 Post subject: www.marrakech-hotel.fr The Power Of Saying 'You Ca
Submitted 2013-07-25 16:52:45 If you have children, you will doubtless remember saying to them, "You can do it."
It's what we say when our toddlers first struggle to their feet.
It's what we say when they face their first day at school, when they first ride a bicycle, or first swim a full length of a pool.
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Where you now say something like:
At Acme Trust we support local arts through our funding program.
Consider saying this:
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Where you say:
Acme Business Intelligence software aggregates data from across the enterprise and makes it available to your managers...
Think about this:
With Acme Business Intelligence Software you can provide senior management with reports that are complete and on time.
Or instead of saying:
Acme Newsletter Builder provides dozens of ready-to-use design templates...
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Each of these examples simply shifts the focus from the company to the customer and says, "You can do it".
That's stage one.
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Try adding a line or two like these:
Speak to one of the Acme Trust advisors and find out how to write a successful grant application.
As an Acme Business Intelligence customer, you will be allocated Acme Support Representative.
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