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Et, enfin, les agences de communication événementielle qui travaillent avec les .
En France aussi, les concurrents ne manquent pas. " Il y a 500 ou 600 agences d'événementiel dont certaines n'emploient que deux ou trois personnes. [link widoczny dla zalogowanych] Une cinquantaine se créent chaque année et autant disparaissent", affirme Stéphane Lecca, directeur général de . [link widoczny dla zalogowanych] L'agence du groupe Publicis vient d' les voeux du patron de Total, , au Palais des congrès à Paris.
Le groupe GL Events [link widoczny dla zalogowanych] a choisi, tout en se développant [link widoczny dla zalogowanych] à l', d'intégrer toute la cha?ne de métiers. Il a même racheté deux agences de communication événementielle, Alice et [link widoczny dla zalogowanych] .
Sur le marché fran?ais des services, GL Events a parmi ses concurrents, le groupe Jaulin, qui installe les patinoires à Paris, les gradins du 14-Juillet et oeuvre pour des défilés de la .
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Viennent ensuite les gestionnaires de sites ou de parc d'expositions.
Puis les organisateurs de salons et d'événements.
Le Monde.fr a le plaisir de vous la lecture de cet article habituellement réservé aux abonnés [link widoczny dla zalogowanych] du Monde.fr.Profitez de tous les articles réservés du Monde.fr en
Ce marché se répartit entre une pléthore d'acteurs.
TRES AFFECTE PAR LA CRISE
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, salons professionnels, expositions temporaires mais aussi lancements de produits, séminaires d'entreprise, rencontres sportives ou meetings politiques : le marché de l'événementiel couvre des réalités très différentes. GL Events estime qu'il pèserait 80 milliards d'euros au niveau mondial, dont 3 à 4 milliards d'euros en [link widoczny dla zalogowanych] France.
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La communication événementielle intéresse en effet les groupes publicitaires qui souhaitent toutes les disciplines de communication à leurs clients. Ils disposent d'agences spécialisées.