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Marketing via group text messaging is unique from other promotional avenues in several ways. It is less costly than print advertising and online media buys. If your SMS marketing campaigns are executed properly, they will deliver results more quickly than search engine optimization. Also, receipt of your messaging occurs more quickly; your customers are more likely to check their mobile devices for texts than open their laptops to check for email. However, as with all types of marketing and advertising, small mistakes can sabotage your efforts in your text marketing campaigns.
In this article, we'll take a close look at four common mistakes marketers make with their group text messaging campaigns. Although the following represent simple blunders, they can turn an otherwise successful campaign into a [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] complete failure.
#1 - Bad Timing Of Group Text Broadcasts
Certain times of the day and evening are [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie soldes[/url] better than others when broadcasting to your contact list. [url=http://www.louboumaterialistanyc.com]louboutin[/url] For example, experts suggest that mornings are usually better than afternoons since consumers are just getting their days started, and have not yet been bombarded with distractions. That means they'll be more likely to read your message, and remember its contents. If your subscribers receive your texts during the afternoon, they may lack the time to focus [url=http://www.achbanker.com/hollister.php]hollister[/url] on it.
Also, some days of the week are better than others. For example, Tuesdays and Wednesdays usually deliver a higher response rate than Mondays and Fridays. On Mondays, your contacts may be distracted with work that has accumulated over the weekend. On Fridays, they're focused on starting the next weekend.
#2 - Lackluster Effort At Building The Contact List
The more subscribers you have on your SMS marketing lists, the higher number [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] of responses you can expect to generate with each broadcast. A lot of marketers neglect to actively build their lists. Instead, they make halfhearted attempts on a sporadic basis, which, of course, produces [url=http://www.louboumaterialistanyc.com]louboutin pas cher[/url] sporadic results.
You should have several measures in place that continually keep your SMS marketing details in front of your audience. For example, are you including your keywords and short codes in the emails you send to customers? Do you have the details posted on your website? If you're using radio to advertise your business, are you mentioning your SMS list information during your spot? Place your keywords and short codes on signage, your social media accounts, and in any direct mail you [url=http://www.rtnagel.com/airjordan.php]jordan pas cher[/url] send to customers. In short, place them everywhere to promote your lists.
#3 - Neglecting To Include A Call To Action
Most people will fail to act unless they are directly told to do so. They will remain apathetic, even if [url=http://www.jordanpascherofficiele.com]air jordan pas cher[/url] the promotion they have received offers them enormous value. This is the [url=http://www.mquin.com/saclancel.php]lancel pas cher[/url] case with the majority of your market. Hence, if you do not include a clear call to action in your messaging, you can expect your promotion to fall flat.
In every text you send to your contact list, make sure you tell subscribers exactly what you would like them to do. For example, if you operate a hair salon, tell your list to "Visit today to receive a 25% discount on cuts." Be clear and be bold.
#4 - Using Group Text Messaging For A Single Promotion
A major mistake made by a lot of marketers and business owners is to believe SMS marketing can deliver great results for a single promotion. To be sure, with good execution, text messaging a highly-responsive contact list can produce impressive results. But the true potential of this marketing tool only becomes clear after you build relationships with those on your list. Cultivating trust takes time. It involves maintaining an ongoing dialogue with your subscribers.
Resist the temptation to think of SMS marketing as a tool for occasional [url=http://www.moncleroutletosterblade.com]moncler outlet[/url] promotions. Instead, create campaigns that build momentum over time.
The success of your group text messaging campaigns will revolve around doing a lot [url=http://www.mnfruit.com/airjordan.php]jordan pas cher[/url] of things correctly, and avoiding a number of common mistakes. Before launching your next campaign, review the items above. Use them as reminders of [url=http://www.ilyav.com/uggsoldes.php]boots ugg pas cher[/url] the missteps that can sabotage your efforts.

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